Option diversity

Versions & variations.

The task was to create a celebratory landing page for a sweepstakes incentivizing copy and print products. The design challenge was pivoting the unremarkable into a diverse range of possibilities.

Confetti

Copy and print product grid plus confetti was a typical expression for this type of activity.

Pop Art

So we contrasted it with a more vibrant CMYK color version as a metaphor for excitement.

Billboard

Finally... and a more empathetic version referencing the pride of small business ownership and Staples origin story from a small business.

Experimentation is best served by a diversity of ideas and expression.